EXPRESS YOUR STYLE – INTERVIEW WITH MILLA JOVOVICH

The highlight of the Mercedes-Benz Fashion Week Berlin’s third day was the interview with the people behind this year’s Mercedes-Benz Key Visual in the Mercedes-Benz Lounge under the event tent at the Bebelplatz. Under the campaign motto “Express your style”, model and actress Milla Jovovich, designer Philip Treacy, fashion photographer Miles Aldridge and Mercedes-Benz Head of Brand Communications Anders Sundt Jensen spoke about individuality, self-promotion and personal style in design and photography, and answered questions from the attendees. Much to the audience’s delight Philip Treacy had brought along the spectacular hat, made from 300 individually dyed and painted feathers, worn by Milla Jovovich in the new extravagant campaign for the Mercedes-Benz E-Class convertible.
Before the talk they all made an appearance at the first show of the day. “I especially loved Dorothee Schumacher’s designs because of her creative aplomb, femininity and great attention to detail,” gushed style icon Milla Jovovich.
12 designers were lauded the day before. Then too, the stars, who flew in to Berlin, embraced the opportunity to share in the enthusiasm of the industry crowd. Jessica Alba and Ewan McGregor’s presence lent a true Hollywood touch to the proceedings, while actor Matthias Schweighöfer praised the fresh and positive energy of the Spring/Summer 2011 collections.

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